12 Jul 2024
Catering to the needs of cycling enthusiasts, the new state-of-the-art distribution centre, designed by DKA, is meticulously crafted to integrate functionality and aesthetics seamlessly.
With its combination of a distribution centre, boutique, and head office, the building was strategically designed to guide diverse users to their destinations with ease intuitively. To direct consumers to the store, the main façade of the building is relatively opaque, creating a striking contrast with the transparent storefront. This design choice not only aids in navigation but also addresses functional requirements. Given the lot's shape, part of the storage area faces the street, and minimizing fenestration in this area enhances safety while maintaining the building's overall intelligibility.
The thoughtful assembly, placement, size, and form of the building work in harmony to welcome, protect, and support activities on the site. This synergy among program elements enhances the user experience and improves functional efficiency.
Creating an exhibition-like atmosphere
The boutique design emphasizes flexibility and adaptability, integrating the latest digital technologies. It offers the variety of a department store while preserving the charm of a neighbourhood bike shop. A standout feature is the bike wall, which showcases 42 bicycles highlighted by backlighting, creating an exhibition-like atmosphere. The unique grid lighting system was custom-designed to illuminate both the bicycles and the shop effectively.
Custom woodwork meets the client's needs for modular displays and functional storage. The materials - blond wood and black pre-painted perforated steel - reflect the brand's accessible character. Predominantly black interiors create a calming environment that accentuates the displayed products. The simplicity of the orange-coloured signage is a nod to Quilicot's branding.
Bicycles Quilicot's new distribution centre is more than just a facility; it's a carefully crafted space that embodies the brand's commitment to quality, innovation, and customer satisfaction.
The Architizer A+Awards
One of the largest award programs, the Architizer A+Awards, is honouring the world’s best architecture and spaces. The “Concepts - Architecture+Branding” category awards an innovative retail environment that changes the consumer brand’s perception of the power of architecture. Bicycles Quilicot’s distribution centre, being one of the 5 finalists in the category, is an affirmation that DKA’s concept is innovative.
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