01 Mar 2021
Godrej Locks & Architectural Fittings and Systems, as part of Godrej kitchen systems business, introduced SKIDO- Smart Kitchen Drawers and Organisers, an innovative range of smart kitchen storage solutions. With unique requirements of the Indian kitchen, SKIDO is designed in India to meet the needs of every kitchen and its user in the country. The range has eight products including kitchen drawers and dedicated organisers for cutlery, cup & saucer, wok, fry pan, plates, containers, and jars & bottles. These storage solutions are convenient to install, easy-to-carry and are multi-functional.
The Indian cooking habit is truly elaborate and needs a diverse array of fry pan, wok, tavas, spices box, plates, cutlery, and various kinds of utensils. None of these can be accommodated by foreign-made baskets and accessories. A good looking kitchen is a delight, but what’s more important is an easy-to-use kitchen. Hence, Godrej Locks, undertook an extensive research to study Indian kitchens and the different styles of cooking. The resulting deep insights led the company to create the SKIDO range of innovative kitchen storage solutions that make the lives of kitchen users easier and better.
Commenting on the launch of SKIDO, Shyam Motwani, EVP and Business Head, Godrej Locks & Architectural Fittings and Systems, said, “Today, people want to boost convenience factor in their kitchen by using professional tools and solutions. With the present circumstances of homes becoming the new workplaces, people now want to maximize productivity and have more sleek and functional kitchens. While western solutions already exist in the market, they do not meet the aesthetics, storage flexibility or utility needs of Indian kitchens. With our deep understanding of Indian kitchens, SKIDO will redefine the kitchen spaces by offering designed for India customised solutions with intelligent storage features.”
“The Indian modular kitchen market is pegged at over INR 2,500 crore with an expected CAGR of over 27% between 2019-2024. We see tremendous growth potential in this segment considering that 4% of our total sales were generated from this segment last year. In the next few years, our strategic focus would be to achieve INR 100 crore revenue from this segment.” added Mr. Motwani.