Art may be perceived as the deliberate attempt to stray the focus of an individual from a confined motive to a brainstorming of thoughts. Art is the only language that communicates to millions of minds in their unique terms. Once art and culture were considered periphery to the retail experience, but not anymore.
The impact of art and design in commercial space is often underestimated. Splashes of colour in a painting can alter the mood of a dull salon or retail store, as can a piece of unusual artwork can provide a talking point in a bland corporate space.
Artworks at flagships, stores and other public spaces add an extra dimension, fitting naturally thanks to carefully curated affinities, a perfect echo of uncompromising creativity. The art in the retail spaces sparks emotion while instantly transmitting the values of the Maison.
When decorating your commercial spaces, you have the power to completely transform the look and feel of a room to what you want the visitor to feel like. You can create a room environment which relaxes your visitors and paints you in the best of your light. Huge corporations also use this technique to make sure their employees feel the work they do is important, and keep them motivated to work. While selecting Art for workspaces, it is imperative to keep in mind the effect any Painting will have on the Mental Health of your Employers.
How to incorporate art in your retail shop:
1) Commission an artist to do a site-specific artwork
There are many aspects to art and there is so much one can do with art and retail. Colour is one aspect of art that can be considered for your retail space. What colour represents your space and the various hues of colour that work for your brand are a few examples. The artist may use the wall as a big canvas or fill it up with a collage of paintings or with other spatial arrangements.
2) Create a public-facing community art project
As a creative form of visual merchandising, installations in common spaces play a very important role in attracting attention and encouraging sales. Singular art pieces or unique artworks can be used in window displays if it has relevance to what is going on in your retail space. Correlation is key. Use of a unique and outlandish art piece to draw customers in through curiosity.