The #WeThePlanet Campus serves as a communicative platform to protect all life on land and under the sea while advancing the frontiers of design. The Campus offers facilities for convening international summits, workshops, and educational programs that focus on transforming our world for a better future and will be addressing topics such as human longevity and planetary flourishing, climate change, social justice, and equal opportunities. The floating building complex is aimed at serving as an inspiring example for future life, communicative living, and working environments.

“In nature is the beauty,
the aesthetic and the heart of this project.”

LAURA MURANAKA – CO-FOUNDER OF #WeThePlanet

What is the idea behind 50/50? 

The 50/50 concept developed by 3deluxe foresees an architecture for the future that centers on shared spaces for both people and nature. The basic idea behind this architectural concept is that in the future all building projects should give back just as much substance to nature as they take from it. This would mean that as compensation for soil sealing, CO2 production, and the use of energy and materials, new living environments would be created for flora and fauna (neophytes). Used consistently, this would completely change our requirements for the cityscape of the future.

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Innovative new architectural structures could come into being, of the kind that has 50% nature-oriented biotopes integrated into them. The quality of life in the cities would be enormously improved in every respect: A better air quality, a more pleasant inner-city climate which would heat up less and the fact that it would suddenly be possible to enjoy the experience of something unfamiliar in such environments – nature.

Architecture needs attitude 

The #WeThePlanet Campus represents a new generation of corporate buildings. It offers not only the functional structural shell of a building but, beyond that, it conveys an attitude, it takes up a stance on relevant social questions such as climate protection, nature conservation, joint responsibility, openness, and transparency.

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“After the shock of the pandemic and the social polarization of recent years, there is a longing for positive change. It is time for architecture and urbanism to take a more ambitious approach to humanize our living environment.”

DIETER BRELL – CREATIVE DIRECTOR BEI 3DELUXE

Flood-resilient architecture 

The #WeThe Planet Campus’ floating platform is a piece of real estate that is future-oriented, mobile, and unaffected by rising sea levels. By creating a floating natural biotope, the #WeThePlanet platform extends the tightly packed land area that is Manhattan by an extra piece of greenery.

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This partly public platform not only represents an additional destination for New Yorkers for sports, leisure, and communication, but also an attractive new honeypot for western Manhattan. An option exists to extend the principle of the floating green platform and to install other floating parks and green running courses along the shoreline.

The beauty in nature & technology 

The most salient aspect of this building idea is that of the floating marshland biotopes, making up 50% of the overall surface areas. However, it is not only here that living space will be created for flora and fauna, the meadow, the sand biotope, as the thatched and green roofs also produce living environments for a diversified, urban animal and plant world. The building materials can be divided up into natural materials such as wood, clay, or reeds and recycled materials such as bioplastics. The latest surface technologies for air cleansing will also be used, along with algae bioreactors, wind farms, photovoltaics, and marine power plants under the platform for energy extraction.

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The vision of the #WeThePlanet Campus is to be completely self-sufficient in generating energy and drinking water. The sustainability measures are integrated into a fluid, organic design concept that cooperates with the forces of nature (wind, sun, water), thus making for a genuine, elegant naturalness.

About 3deluxe

The 3deluxe architecture department specializes in iconographic architecture and is run by Dieter Brell. 3deluxe architecture creates sustainable architecture that communicates. Architecture that expresses themes and aesthetic visions. Architecture that conveys brand messages. Architecture that produces intense and inspiring experiences. Or, simply put, architecture this world more interesting and beautiful.

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For more than 20 years 3deluxe sets groundbreaking impulses when it comes to design, and more recently their position in the architecture world. In an international context, 3deluxe’ organic shapes and complex multimedia productions have proven to be Numerous architectural projects were honored with awards as well as with great attention from press Examples include the corporate architecture ‘Leonardo Glass Cube’, the redesign of ‘Zeilgalerie’ in Frankfurt, the corporate headquarters ‘Kaffeepartner’ and the complete design of ‘Noor Island’ in Sharjah.