21 Mar 2023
The LAUGESEN brand, designed by two-time IDA International Fashion Designer of the Year Award Winner, Jens Laugesen, is relaunching and returning to its original UNISEX origins. In an immersive event being held at The Rowe, an eye-catching redevelopment of a former university building in Whitechapel, London, Jens Laugesen will reveal the relaunch, which will explore re/deconstructed wardrobe staples through the lens of technology balanced with artisanal craft. Also Read | Kareena Kapoor Khan’s new home in Bandra with European styled decor & wooden detailing
Echoing Jens Laugesen's long passion for concepts and architecture of clothing, the signature tailored flap tuxedo jacket shirt and concept-led wardrobe staples became a key part of LAUGESEN’S new brand identity, defined by the pillars of METAMODERN attitudes interwoven by discoveries and collective working with each other and the environment. Also Read: 7 Simple steps to Declutter your Work Space
This fine balance between the emotional and conceptual realms is central to the attitudes LAUGESEN experienced and brought forward after two years of introspection due to worldwide lockdowns, determined by a desire to create long-lasting wardrobe solutions with a democratic, genderless fit for all identities. In addition to the capsule collection of wearable, democratic, and unisex garments for AW23, LAUGESEN also presents an introduction to the new projects, experiences, and ideas the brand has developed during its metaverse reformation on the new brand website store, which is open for pre-order. Also Read | Shiro Kuramata’s Samba-M shines again with Ambientec at the supersalone in Milan
Supported by the DANISH ARTS FOUNDATION, we invite you on this new journey. We hope to see you at our show during London Fashion Week, or the I PARIS FASHION WEEK SHOWROOM, as listed below.
For more information, a press release for LAUGESEN X METASENS TRILOGY 02 PHYGITAL FASHION / ART / METAVERSE EVENT LONDON FASHION WEEK AW2023 is attached. Also Read | Arabic Resin art decor launches by Artist Madhavi Adalja
