Sustainability, Design Thinking, Interior design, Home Decor, Press Release

Design Guild Mark for The Monkey Puzzle collaboration

Updated On : 27 Jun 2021

As recognition of its work creating innovative fabrics and wallcoverings, interiors brand The Monkey Puzzle Tree has been awarded a Design Guild Mark for its ‘Hit The North’ cork wallpaper design.

Design Guild Mark for The Monkey Puzzle collaboration

The Monkey Puzzle Tree recently had collaborated with Yorkshire artists to create English made luxury fabrics and wallpapers with a twist and a conscience, all made within 100 miles of its Leeds studio. As recognition of its work creating innovative fabrics and wallcoverings, interiors brand The Monkey Puzzle Tree has been awarded a Design Guild Mark for its ‘Hit The North’ cork wallpaper design. 

Combining the subversive designs of graphic artist Drew Millward with the ultimate in sustainable materials – natural cork – ‘Hit The North’ is a large scale wallpaper referencing Modernism and the industrial north. And now it has been awarded the prestigious Design Guild Mark for excellence in innovation in the British Design Industry for its Hit the North real cork wallpaper created with musical artist Drew Millward.

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The prestigious Design Guild Mark is awarded annually to recognise excellence in the furnishing industry and to raise the profile of British design and innovation. 'Hit The North' was one of just four recipients to receive the award for 2020/2021 in the 'Textiles, Wall Coverings, Surfaces, Carpets & Floor Coverings' category.

"I was over the moon to be awarded a Design Guild Mark for Hit The North," says Charlotte Raffo, founder of The Monkey Puzzle Tree. "It's wonderful to to get this kind of recognition and to build awareness of our beautiful textiles and wallcoverings. As a new Northern creative brand trying to do things a bit differently, it's brilliant to be recognised by such a well regarded, well-established design institution."

When Charlotte founded The Monkey Puzzle Tree in 2017, she claims her mission was to combine her background in textile manufacturing with her love of the unique design scene in and around her home town of Leeds. Working with a handpicked group of artists, Charlotte creates highly distinctive fabrics and wallcoverings which are designed and manufactured within 100 miles of her Leeds HQ.

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The starting point for each and every one of these unique and often subversive designs is an original piece of art. The Monkey Puzzle Tree has gained a cult following amongst interior designers and home owners who enjoy both the function and aesthetics of these highly individual fabrics and wallpapers.

When it came to commissioning the design for 'Hit The North', The Monkey Puzzle Tree turned to local Yorkshire artist Drew Millward. Best known for his psychedelic poster designs for rock bands such as Foo Fighters and Arctic Monkeys, Drew's Modernist sensibilities were a good fit for a wallpaper design intended to celebrate the creativity and industry of the north of England.

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"Drew's aesthetic is very much wedded to the north, so I felt his work would translate brilliantly for this project," says Charlotte Raffo. "I wanted to create a wallpaper design featuring local industrial buildings as a celebration of the north of England. And I decided to use cork because, not only is it a good fit with Drew's Mid-Century illustrative style, it's also such a beautiful and sustainable material."

The result is a bold, monochromatic design featuring industrial buildings, Yorkshire hillsides and circular, sun-like motifs influenced by the designs of the Modernist era. Drew Millward's trademark skulls, black cats and owls (the symbol for Leeds) can also be spotted lurking within the design. Although the design itself is monochrome, the wallpaper has incredible warmth and a wonderfully tactile quality thanks to the naturally occurring colouring of the cork. Recent installations featuring 'Hit The North' have included a music room (the cork has great acoustic qualities) a games room, and the walls and vaulted ceiling of a basement powder room.

Artist Drew Millward has been surrounded by the north of England's post-industrial landscape his entire life, and his work is heavily influenced by both the industrial and natural worlds.

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"I was really excited by the idea of working with The Monkey Puzzle Tree on this design," says Drew, who was brought up in Bolton and now lives in the West Yorkshire village of Steeton, near Keighley. "I'm massively influenced by the landscape I see around me every day - the hills, crumbling factories and mill buildings of the post-industrial north. I realise I have a distinctive style and it's not for everyone, so I needed to create something that would work in a home. Mid-Century modernism is a big reference point for me, so I pictured a wallpaper design that would sit alongside teak furniture and a nice Eames chair.

"I was really chuffed to receive the Design Guild Mark for 'Hit The North'," continues Drew. "I'm the least competitive person I know, and I don't think I've ever won an award before! Art isn't a competition, but it's still a wonderful opportunity to highlight the work The Monkey Puzzle Tree is doing with northern artists."

Committed to sustainable and ethical business practices, The Monkey Puzzle Tree recently signed up to the interior design industry's 'Design for Diversity' pledge to help attract more ethnically diverse artists. Two new designs are currently in the pipeline thanks to The Monkey Puzzle Tree's latest signings - Yorkshire artists Josephine McYebuah and Saima Kaur. Josephine's new art deco-inspired wallpaper will feature a variety of African animals, while Saima's innovative fabric will capture her quirky embroidery style.

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