For the digital art installations at Terminal C, which opened in fall 2022, Montreal-based creative studio Gentilhomme went to great lengths to create hours of original content, using advanced CGI, machine learning, live action, and immersive underwater filmmaking, along with 3D motion tracking technology that renders imagery in real-time on massive screens.

Also Read: Festive Home Decor: 10 accessories you should add to your home

The experience reconsiders passenger relationships with the airport by offering unexpected moments of magic that bring back the joy and wonder of air travel. Under the mantra 'the knowns and the unknowns of Central Florida', the installations feature a multitude of original content, from underwater manatees swimming in the Crystal River to SpaceX rocket launches, while also exploring lesser-known beauty like the vast ranchlands and the downtown Orlando skyline.

As a result, an expected 60 million passengers passing through Terminal C annually will be able to discover over 70 video vignettes that are curated and scheduled based on the passenger journey, in consideration of dwelling time, time of day, and season.

Also Read: 7 Simple steps to Declutter your Work Space

This content is integrated into several large-scale media features:

• The Moment Vault: Located at the centre of the Palm Court, the primary public gathering space for all departing guests, the Moment Vault serves as an iconic centerpoint. The installation is designed as an organic structure composed of 3 morphing garden-like exterior walls. These nature walls house a whimsical interior where guests are immersed in a 360-degree interactive world featuring scenes from Mars and swim with manatees, fireflies, and fish. The content covers 2,979 square feet of LED panels on both sides of three curved walls. Up to 30 full-body users’ movements are tracked in 3D in real time and are transformed into interactive silhouettes on the screen to engage in a collaborative, participatory, and immersive experience. Using the magic of technology, the nature-based photorealistic content brings tranquillity and peace to a typically stressful environment, transforming the airport into an oasis, while seamlessly blending into the architecture.
• Windows on Orlando: Designed as an expansive panoramic reveal, the core identity is expressed as an architectural element which blends seamlessly into the airport’s architecture. A triptych of 32-foot-high screens spanning 114 feet gives the illusion of three windows that open up onto mesmerizing scenes that celebrate Orlando. Gentilhomme's in-house cinematographers, along with a local production team, shot with 12K resolution cameras at more than 20 different locations within a 50-kilometre radius of the airport.
• Portal: This installation, which is scheduled to launch in the arrival and departure area in 2023, will take the form of a helical structure whose exterior and interior are covered with a multitude of screens that unfold 360 degrees across four floors in 32 high-resolution screens. 

Also Read | Shiro Kuramata’s Samba-M shines again with Ambientec at the supersalone in Milan

The Experiential Media Environment (EME) project was a collaborative effort among the Greater Orlando Aviation Authority, Gentilhomme Studio, Sardi Design, Burns Engineering, MRA International Group, Hahn International, SACO, Smart Monkeys, Electrosonic, and many more.

"The arrival and departure from an airport is the first and last impression you have of the city you are visiting. Our role was therefore to define the identity and history of each of the works in order to create unforgettable emblems, thus defining the airport's identity. Our goal is to always make the technology invisible to leave audiences in complete awe."

– Thibaut Duverneix 

Founder and CEO of Gentilhomme, Creative Director of the multimedia mandate for Orlando International Airport's Terminal C